In an effort to mobilize the country towards the collective goal of Polio Eradication, Pakistan has recently launched a national communication campaign. Positioning real people at the heart of eradication efforts, the campaign showcases polio heroes who demonstrate the lengths they’re willing to go for polio eradication in Pakistan. They challenge others to do the same with the tagline ‘How far will you go?’ to make Pakistan polio-free.
The campaign will continue to underscore the importance of all stakeholders playing a role in eradication efforts. Messages are disseminated through TV, radio, posters, hoardings and media stories.