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Communication In Action

Pakistan

Polio Pilgrims:
Hajjis from Pakistan are Vaccinated Against Polio to Enter Mecca – and to End Polio for Good
Pakistani cricketer Shahid Afridi joins the fight against polio
Pakistan’s 2012 Communication Campaign

 

In an effort to mobilize the country towards the collective goal of Polio Eradication, Pakistan has recently launched a national communication campaign. Positioning real people at the heart of eradication efforts, the campaign showcases polio heroes who demonstrate the lengths they’re willing to go for polio eradication in Pakistan. They challenge others to do the same with the tagline ‘How far will you go?’ to make Pakistan polio-free.

 

The campaign will continue to underscore the importance of all stakeholders playing a role in eradication efforts. Messages are disseminated through TV, radio, posters, hoardings and media stories.

 

Polio heroes: vaccinators
A vaccinator negotiates time off from work to ensure she is
able to vaccinate children with OPV.

 

How far would you go?
A reluctant mother is urged to vaccinate her children by a concerned neighbour.

 

Pakistan’s New Campaign “How Far Would You Go?”
Cricketer Shahid Afridi becomes the newest Polio Champion!

Urdu





Pashto




Cricketer Shahid Afridi becomes the newest Polio Champion!








April 2012 -“How Far Would You Go?”















March 2012 posters




Book of influential fatwa’s Medical endorsements for OPV









Mosque fliers Vaccinator FAQs









Vaccine Safety leaflet