Feedback
Name* :
validation error
Email* :
validation error
Feedback or comments* :
Contact Us
Name* :
validation error
Email* :
validation error
Message* :
Feedback

Communication In Action

India

India’s New Communication Campaign

 

India’s 2011 Communication Campaign aims to revitalize polio vaccination in the minds of parents to ensure success achieved to date does not lead to the public’s complacency about polio vaccination. The campaign repositions vaccination as an obligation of each parent, a personal commitment until the age of 5 years old. The campaign slogan has been rebranded to state: “Protection from Polio: My Child, Every Time, Until 5 Years”

 

See the video below to see how the campaign was conceptualized and produced with Bollywood Star Amitabh Bhachan.

 

Incomplete Protection
Nationwide TV PSA showing how incomplete vaccination
leads to incomplete protection

One of Polio’s frontline warriors: Amit Kishore
Polio-affected Amit Kishore tells his story of living with polio, and the hope he now gives to other children in Bihar

Polio Celebrities
Indian Cricketers Bat for Polio Eradication
Members of the National Indian Cricket Team remind parents
not to forget polio vaccinations each time it’s offered

Indian Soap Stars speak out for Polio
Soap stars from popular TV show “Baa Bahoo Aur Baby” talk about the importance of polio vaccination

Indian Soap Stars speak out for Polio
Soap stars from popular TV show “Baa Bahoo Aur Baby” talk about the importance of polio vaccination

India’s New Communication Campaign


Your love is complete only when your child gets
polio drops every time





Polio has no cure, Two drops every time is only protection





Lay the foundation of a healthy future today




Your love is complete only when your child gets
polio drops every time


Outbreak response








Frequently Asked Questions about Polio, in Urdu

 





 



 

India's New 2011 Flipbook